Little Treasures

Creator program

Create with Little Treasures

We send you a product. You film your family actually using it. We use that content in our ads and on our site — and you keep everything you make.

Takes about five minutes.

A laughing toddler standing in a natural wood Little Treasures learning tower at the kitchen counter
01

What you get

  • The product, yours to keep — a Learning Tower, Sensory Table or Montessori knife set.
  • Creative freedom. You pitch the idea — we only set the technical side and leave the rest to you.
  • Your post goes out as a collaboration, so it lands on our page as well as yours — in front of our audience too.
02

Who we're looking for

  • A parent of a child roughly 18 months to 4 years old.
  • You shoot in natural light, in a real kitchen or playroom.
  • Your audience is mostly in Canada — Quebec especially.
  • You actually like open-ended, Montessori-style play. It shows on camera.

Follower count matters less to us than whether the content feels real.

03

The idea is yours

We don't hand out scripts. Tell us what you'd film with it — the concept is the part we're really choosing on. Below is what tends to land, and the few technical things we do need.

Examples, not instructions

  • A morning your child makes their own breakfast, start to finish.
  • The first time they wash a vegetable without help — badly, happily.
  • A quiet Sunday: flour everywhere, nobody in a hurry.
  • Your real kitchen at 8am, not a styled set.

If your idea looks nothing like these, even better. That's the whole point.

What we need technically

1 video
30 to 45 seconds, filmed vertically. Your child actually using the product — cooking, washing, pouring, playing. Not a review, not a piece to camera.
3 to 5 photos
Same session, same light. Wide enough to see the room.
Raw files
The unedited clips and photos, straight off your phone — separate from what you post. No filters, no music, no text on screen: we cut our own ads from the originals.
1 post
On your Instagram, with Little Treasures added as a collaborator so it appears on both our profiles. Include #ad and Instagram's Paid Partnership label — required by Canadian advertising rules.

What tends to land

  • Daylight, late morning. Nothing staged and nothing styled.
  • Real mess is welcome — flour on the counter beats a spotless kitchen.
  • Let your child lead. The best clips are the ones where they forget the camera.

What we can't use

  • Music over the top — we can't license it for ads.
  • Text or captions burned into the video.
  • Anything shot horizontally.
  • Your child's face in close-up, if you'd rather we didn't — tell us and we'll stick to hands and back-of-head shots. That content performs just as well.
04

How it works

  1. Apply

    Five minutes. Tell us about you, pick the pieces you want, and pitch your idea.

  2. We review

    We answer every application, yes or no, within about a week.

  3. We ship

    The product arrives at your door, free.

  4. You create

    You have 14 days from delivery. Upload the files right here.

Takes about five minutes.